Who was your message sent to?

This is the first post in our weekly MC Tips Blog. We will be sharing topics we think are useful and easier to reference than going through an hour and a half recording from a previous meeting. If you have topic ideas, send them to [email protected].

All messages, no matter who the audience, must include a line in the footer that tells the recipient who the message was sent to.

This is meant to be done in broad terms to allow people to understand the type of list they're on. Something like "This message was sent to CLA alumni" or "This message was sent to Profiles magazine subscribers."

Giving a broad statement about who received the message will help people understand how they got on your list and can help keep your messages from being marked as spam (especially if you include an unsubscribe link, too).

Do not simply include a line that says "This message was sent to [email protected]." This gives the recipient no useful information.

See more information about this and other things that are required in the footer on the University Relations website.

View all Marketing Cloud Blog posts on our website.

Contact the SMC Admins for help at [email protected]

Send your blog ideas or submit a blog post to [email protected]